With the improvement of living standards and changing consumption concepts, people are increasingly focusing on skincare. During the dry and cold winter months, investment in skincare products rises significantly, making them the mainstream in domestic cosmetic consumption. In today's cosmetics industry, whether it’s large international brands or emerging domestic brands, anti-counterfeiting and preventing diversion are primary concerns.
How to Effectively Prevent Counterfeiting and Diversion?
How to Read the Production Date on Cosmetics
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Label on the Bottle: Often found on cosmetic bottles, this label consists of a string of letters and numbers indicating the production batch.
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Batch Number: In Europe and the U.S., skincare products are labeled with accurate production batch numbers, while Japanese batch numbers can be more chaotic. Each batch produced has its own unique number. Generally, skincare products have a shelf life of three years, while makeup products last five years.
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Can Nail Polish Remover Erase Production Dates on Packaging?
A test was conducted using nail polish remover on various cosmetic packages, including plastic and cardboard. When a cotton swab dipped in nail polish remover was gently applied to the production date on a product's box, the ink vanished almost instantly. After wiping off the residue with a tissue, there were barely any traces left on the packaging. This method worked on most product packaging, especially evident on plastics and hard plastic bags, while the effect was slightly less on coated cardboard.
Experiment Results
The results showed that production dates marked with ink could be easily erased. With just a few dips in the nail polish remover, the production dates were removed without any significant impact on the remover itself, indicating the low cost of altering such information.
The Solution: Features of Laser Marking Machines
Efficiency: Laser marking machines utilize imported RF lasers (metal encapsulated) and high-speed galvanometer scanning systems. They come equipped with specialized online flying marking control software, capable of performing continuous dynamic marking on production lines. This technology can create permanent text, numbers, symbols, graphics, and anti-counterfeiting codes, effectively replacing the marking efficiency of inkjet printers.
By implementing laser marking technology, cosmetics manufacturers can enhance product traceability and protect against counterfeiting more effectively.
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